Alaffia is a holistic beauty line that was founded to advance gender equality and alleviate poverty through fair trade. They encourage empowerment through Maternal Care Projects (4,463 Births Funded), Education Projects (32,842 School Supply Recipients; 2,261 School Benches Built; 10 Schools Build) Bicycles For Education (7,842 Bikes Distributed), Reforestation Projects (57,575 Trees Planted), Eyeglasses Project (29,927 Eyeglasses Donated), and the FGM Eradication Project.