Alaffia is a holistic beauty line that was founded to advance gender equality and alleviate poverty through fair trade. They encourage empowerment through Maternal Care Projects (4,463 Births Funded), Education Projects (32,842 School Supply Recipients; 2,261 School Benches Built; 10 Schools Build) Bicycles For Education (7,842 Bikes Distributed), Reforestation Projects (57,575 Trees Planted), Eyeglasses Project (29,927 Eyeglasses Donated), and the FGM Eradication Project. All of these projects are funded with profits made from Alaffia products, donations from retailers, and donations from consumers. Alaffia believes fair trade should be environmentally, economically, and culturally sustainable and give local communities the opportunity to self-empower. Read more about his amazing company on their website: http://alaffia.com/empowerment/